Integrated Marketing Manager
New Story Charity
ABOUT THE ROLE
At New Story, we pioneer solutions to end the global housing crisis by empowering families to become land and homeowners in thriving communities.
We're seeking a passionate, organized, and creative Integrated Marketing Manager to join our team in Mexico. This role offers a unique chance to make a significant impact on our mission while leveraging your extensive marketing experience in a purpose-driven environment.
WHAT YOU'LL DO
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Strategic Campaign Development and Execution
Craft and implement comprehensive, integrated marketing campaigns that resonate with our diverse audiences, including families in our program, developers, and municipalities
Localize campaigns to ensure cultural relevance and maximum impact in the Mexican market
Manage the work of external vendors when necessary
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Multi-Channel Management
Oversee and optimize our digital presence across various platforms, including social media, website, email, and digital PR
Curate engaging content that tells our story and showcases our impact, leveraging video to engage audiences
Plan and execute impactful events that bring our mission to life
Develop sales and partner tools that support a cohesive representation of our solutions
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Brand Guardianship
Ensure consistency in brand messaging, visual identity, and tone of voice across all touchpoints, working in collaboration with our brand lead in the U.S. and a designer in Mexico
Collaborate with designers and writers to create compelling marketing materials that align with our brand guidelines
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Cross-Functional Collaboration
Work closely with our teams in the U.S. and Mexico to effectively communicate the impact of our housing solutions
Partner with the Impact and Investment teams to create materials that inspire donor engagement and support and investment
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Results-Driven Marketing
Establish clear, measurable goals for all marketing initiatives
Implement robust tracking systems to monitor campaign performance
Provide regular, insightful reports to leadership, highlighting successes and areas for improvement
WHO YOU ARE
Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred) or equivalent experience
5-7 years of experience in integrated marketing, preferably in the financial services, investment, nonprofit or social impact sectors, however, candidates with other backgrounds are welcome to apply
Proven track record in developing and executing successful multi-channel marketing campaigns
Strong analytical skills with experience in data-driven decision making and marketing attribution
Excellent project management and organizational abilities, with experience working within cross-functional teams
Advanced proficiency in digital marketing tools, platforms, and emerging technologies.
Fluency in Spanish and English (written and spoken)
Passion for social impact and innovative solutions to one of the world’s biggest problems!
REPORTING STRUCTURE
This role is an individual contributor role that reports to the Sr. Director of Communications. This individual may manage outside vendors and contractors.
LOCATION & COMPENSATION
This is a hybrid role based based in Mexico City, Mexico. Our offer will be commensurate with experience and location. Our general range for this role is MXN $900,000.00-1,200,000.00/year (before taxes).
BENEFITS
Health & Wellness. We believe in thriving communities and that starts with our team being happy and healthy. New Story currently covers 100% of Employee-Only premium costs for Major Medical Health Insurance through AXA and Life Insurance through MAPFRE. New Story will also cover 60% of premium costs for a team member's dependents. Additionally, team members are provided a Flex Benefit Card with a monthly allowance of $1,000 MXN for supermarket, food, and wellness expenses.
Aguinaldo. Team members receive a federal mandated holiday bonus equivalent to 15 days of pay on or before December 20. This amount will be pro-rated for team members within their first year at New Story.
Vacation Premium. On the first (and subsequent) work anniversary, team members will be paid their annual vacation premium bonus equivalent to the number of vacation days allotted for the year at a rate of 25%. Team members enjoy a base of 12 vacation days per year.
Unlimited Vacation after the 1st Year. We believe you should have a flexible schedule that makes space for family, wellness, and fun. For the first 12 months, you'll have 12 days of PTO, 14 paid holidays, and YOUR birthday off. After year one, you can enjoy an unlimited vacation policy. This time off is paid at the regular base rate of pay.
Summer and Winter Time Off. We believe rest is critical to getting results. We intentionally pause as a whole company twice per year. Team member enjoy July Fridays off as well as a Winter Week closure between December 24 and January 1.
5-Week Sabbatical after 5th Year. At the 5-year mark, we celebrate your hard work and dedication with a sabbatical. Team members take 5 weeks off fully paid to rest, recharge, and reflect.
Paid Parental Leave. Primary caregivers are given 12 weeks paid time off. Secondary caregivers are given 6 weeks paid time off.
Adoption Reimbursement. For families who are willing to adopt, thank you! New Story will reimburse eligible team members up to $180,000 MXN for adoption related expenses.
Intentional Gatherings. As a remote team, we recognize how valuable and rejuvenating in-person time can be. Whether it’s an all-company Team Summit, Fun Camp for fundraisers, or spontaneous department gatherings, we set aside budget to gather in-person to have fun, reflect, and plan together.
Improve Thru Learning. We believe in always learning and leveling up our skills. Whether it's paying for a conference, an online course, or books, an internal Hackathon, a Tea(m) Talk, or a lunch and learn, we invest in each team member so they can be the best at their craft.
Trips to the Field. It’s amazing to meet the families we help and see the homes up close and personal. You'll get to visit the work first hand in either Mexico or El Salvador. Prioritization will vary by role.
ABOUT NEW STORY
At New Story, we pioneer solutions to end the global housing crisis by empowering families to become land and homeowners in thriving communities. We work with local organizations in Latin America to build thriving communities and are committed to researching and developing innovative ways to build better and faster. Our team is distributed across the US and in Mexico City, but united by our passion for social impact. Since New Story started in 2014, we have built over 38 communities across 4 countries resulting in over 14,000 lives impacted through safe housing. We have several projects across Latin America and more on the way, with the goal of helping 1M people by 2030.
You can find us drinking coffee or bubble tea and eating churros wherever we can find them.
ABOUT OUR CULTURE
Culture is #1 for us. We invest significant time, focus, and resources to building the best environment possible. Why? Over the course of the year we spend a large chunk of our time at work. So at New Story, we want our team to find fulfillment, autonomy, mastery, and joy at work. A workplace where you can bring your whole self.
At New Story, you can expect to find a culture that reflects our values:
Humble Pursuit Of Excellence. A combination of personal humility and intense professional will.
Express Gratitude and Empathy. How would you like to be treated? That’s how we strive to treat others. Always go above and beyond to do for others what you'd like them to do for you.
Improve Through Learning and Feedback. Learn why something worked or didn't work, then implement the learning into future actions.
Team of Founders. An extreme ownership mindset where you see a problem, take action, and go above and beyond to help the team.
Think Big, Breakdown, and Execute. Set big measurable goals, formulate a plan, then execute the plan with relentless focus.
Simplify. Do more with less. This applies to everything: marketing, design, team meetings, writing, operations, and beyond.
A WELCOMING PLACE FOR ALL
New Story strives to nurture a welcoming culture of shared values and radical candor for everyone. We welcome all applicants, regardless of background, to submit an application. Black, Indigenous, and people of color are especially encouraged to apply! We know we will only succeed if we have a team who brings a wide variety of perspectives and backgrounds.
As an equal opportunity employer, our hiring decisions are based solely on qualifications, merit, and business needs at the time of hire. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization.