Role Description

Application deadline: December 06, 2023

The MFI marketing advisor is responsible for providing brand and design support, marketing strategy consultation, and project management for related tasks to HOPE International’s field-based network of microfinance institutions. He/she is responsible for working closely with the MFI and program leadership to support strategic goals through marketing activities. In addition, he/she will collaborate with the marketing team to ensure design work and marketing strategies are brand-consistent, uphold the dignity of clients, and reinforces HOPE’s Christ-centered mission.

• Location: Lancaster, PA preferred; remote US considered, United States

• Level: Professional

• Salary range: $43,000-$48,000

• Type: Full-time

• Department: Operations

• Reports to: MFI Marketing Strategy Manager

Responsibilities

• Promote and fulfill the mission and vision of HOPE International through the development and implementation of effective field communications, resources, and marketing activities
• Field Marketing Support
• Respond to requests for marketing and global branding support in MFI programs, liaising with the CSU MFI and marketing teams for the successful execution of projects
• Support field MFI programs in marketing strategy and implementation of marketing initiatives, including rhythms for regular check-ins with programs
• Coordinate global marketing team lateral learning and capacity building, especially related to design and marketing strategy, including developing marketing training resources
• Field Design Support
• Collaborate with the marketing team in the layout and design of marketing materials and organizational documents for HOPE’s MFI programs
• Maintain consistent use of the HOPE brand or program-specific brands in all materials, and ensure that HOPE’s international visual communications clearly communicate our Christ-centered commitment and reinforce the dignity of HOPE’s clients
• Collaborate with the design team to stay up-to-date with visual brand developments
• MFI Support Services
• Support digitization in HOPE’s MFI programs by contributing to digital marketing activities, digital client engagement initiatives, and other systems-related digitization efforts
• Coordinate updates, adaptations, and/or creation of client or staff training materials, incorporating visual design elements and adult learning principles
• Support MFI Support Services project management as needed

Qualifications

• Personal confession of Christian faith and commitment to the mission and vision of HOPE International

• Bachelor’s degree in marketing, business, international development, or a related field

• Self-motivated with a track record demonstrating the capacity to work independently

• Excellent project management and organizational skills, including prioritization of multiple deadlines

• Ability to liaise across departments, cultures, and time zones

• International experience and cross-cultural skills are strongly preferred

• Working knowledge of microfinance programs

• Excellent interpersonal skills, including ability to collaborate and communicate effectively with local and international teams

• Excellent oral, written, and public communication skills; excellent visual communication skills

• Fluency in French, Kinyarwanda, or other working language in the HOPE network, a plus

• Understanding of typography, color theory and color relationships, perspective and space relationships, and brand design

• Proficiency with Adobe Creative Cloud; Photoshop, Illustrator, and InDesign required

• Proficiency in Microsoft Office Programs – Word, Excel, and PowerPoint

• Experience in digital marketing, a plus

Additional information